Big news over at Crispin Porter + Bogusky, where Lori Senecal has been named as Global CEO, a newly created position that will see her steering CP+B through its ongoing global growth and expansion by managing the coordination of the firm's eight international offices. She will also be retaining her role as president and CEO of the MDC Partners network, a role she claimed last year, in which she has worked closely with the leadership of agencies that represent the greatest growth and impact within the MDC Partners family. Senecal is an industry thought leader and management specialist, who has been a pioneer in embracing technology, innovation and invention on a global level. Her appointment to this new role arrives at a time when CP+B really have the wind in their sails, with recent business wins following a year of aggressive new-business efforts including the $450 million Infiniti global creative account.
Lori Senecal has been named as Global CEO at CP+B
Throughout her career, Senecal has risen through the MDC Partners network by developing strategic partnerships, accelerating global agency growth, creating cutting-edge new business divisions and leading numerous blue chip, worldwide accounts including Coca-Cola, Nestle and BMW. She joins CP+B from KBS, where she has worked since 2009 and served as global head since September last year. In just 5 years at the agency, she helped transform is from a 250 person domestic agency to an 900 person, highly creative, worldwide firm with innovative agency business units centred on technology, start-up investment and content creation. According to a spokeswoman, there are no immediate plans to fill her KBS role.
Senecal joins CP+B from KBS, where she served as global head since September last year
Chuck Porter
Before KBS (which named it's own global CEO in the shape of Guy Hayward back in January), Senecal served as president at the flagship McCann Erickson office in New York. After being appointed to the board of MDC Partners last year, she was also named a Woman to Watch by Advertising Age, and has been honoured numerous times for her achievements in the industry, including at the AWNY Game Changer Awards with a Quantum Leap award for leadership and innovation. She's also acted as Jury Chair for the Issac Awards for the last two years. As part of the appointment, Andrew Keller, who will remain in the US CEO role, will report to Senecal, as will UK and international CEO Richard Pinder and President Steve Erich. A spokeswoman said the shifts will “Give everyone a chance to focus on what they are great at.”
“I look forward to playing a significant role in the global growth of the agency” Lori Senecal
CP+B chairman and semi-namesake Chuck Porter, said that Senecal “Understand and loves” the agency, and shares their “Values and passion.” He also adds that she brings “An extraordinary level of management experience and expertise,” to the agency, and believes that “Along with Andrew Keller, Steve Erich, Richard Pinder” and their new creative leaders, they have a global A team in place. Senecal adds that she feels honoured “To be asked by Chuck Porter to work alongside him and the CP+B leadership team.” She looks forward to “Playing a significant role in the global growth of the agency, by working with the exceptional talent across offices.”
